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Senior Marketing Manager - Future Friendly Home (FFH) Channel G
Category: Telecommunications
  • Your pay will be discussed at your interview

Job code: lhw-e0-90522415

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  Job posted:   Sun Jun 3, 2018
  Distance to work:   ? miles
  1 Views, 0 Applications  
Senior Marketing Manager - Future Friendly Home (FFH) Channel G

*Ready to create innovative solutions and best practices?*
*Join our team*
The Future Friendly Home (FFH) - Channel Go-to-Market & Adoption Team is responsible for developing strategies that enable our sales channels to sell TELUS home services.
We take pride in building best-in-class solutions that give TELUS an edge-to-market position in Western Canada, and we're always keeping our customers top of mind in everything we do. The FFH Channel GTM & Adoption team supports programs and initiatives within TELUS' first- and third-party sales channels, including corporate stores, authorized dealers, and third party retailers (e.g. Best Buy and Walmart).
This Senior Marketing Manager role requires a candidate with knowledge and experience in the consumer electronics retail industry. This candidate will be responsible for leading the development channel strategies and integrated marketing plans that enable our sales channels to sell TV, internet, and connect home services in our stores.
*Here's the impact you'll make and what we'll accomplish together*
You're an awesome team player that thrives in collaborative work environments. You're an exceptional leader, and you possess strong decision-making and relationship-building skills required to drive high-priority projects forward within the Channels organization. You are as comfortable developing business cases and marketing proposals as you are presenting them to senior leaders (Vice Presidents & Senior Vice Presidents). You provide feasible recommendations grounded by your strong understanding of the competitive landscape and TELUS priorities.
Most importantly, you're a visionary. You have a natural desire to disrupt the status quo; you're forward thinking; and you are comfortable being accountable to a marketing plan that will showcase how you can influence the business in the medium- and long-term (up to 12 months out).
*Here's how*
* You're responsible and accountable for the development of a channel marketing strategy, program and/or initiative including the allocation of budget and development of the return of investment (ROI)/key performance indicators (KPIs)
* You'll leverage your command of market knowledge to build, secure alignment, and execute on an integrated marketing strategy that includes multiple channel programs and work streams
* You have a proven track record of reading the competitive landscape and leveraging the strength of individual sales channels to devise appropriate action/responses by cross-functional teams within TELUS
* You're an advocate - you have a strong understanding of the requirements for success at both the Channel/Marketing level, and are able to find creative solutions that offer success to all parties
* You're a leader and contributor to the development of new Channel initiatives that establish best-in-class sales experiences
* You're comfortable providing informal guidance, mentoring, and dotted-line support to team members that may include participation in the performance review process
* You're able to travel occasionally for business purposes (a valid Class 5 Driver's License & Passport required)
*You're the missing piece of the puzzle*
* University degree in Business preferably with specialization in Marketing
* 7-10 years' minimum of Marketing-related experience
* Strong understanding of technology and the consumer electronics industry, Canadian telecommunications industry, and TV/Internet providers in Western Canada
* Strong understanding of wireless and wireline (IPTV, internet) services; broadband networks; and fibre optic technology
* Strong understanding of retail KPIs and key drivers to increase success rates of new program launches
* Proven ability to demonstrate influence and strategy skills; planning, budget management, variance reporting, and root cause analysis
* Proven ability to make strategic recommendations on gap closure initiatives, and secure cross functional alignment and approvals
* Mastery in storytelling - leading, developing, and present business cases and marketing proposals to senior leaders
* Proven track record for successfully managing multiple cross-functional stakeholders on high priority projects; managing through conflict/objection; and persevering through difficult situations
* Exceptional leadership, analytical, communication and presentation skills
* Ability to develop strong working relationships with cross-functional stakeholders; meet tight deadlines; and thrive in an ambiguous work environment
* Informal people leadership experience (dotted-line capacity or mentorship)
* Familiarity with the home security landscape in Western Canada
* Previous head office experience in consumer electronics industry (retailer/manufacturer head office)
*Who is TELUS?*
We're a high-performing team of individuals who collectively make TELUS one of the leading telecommunications companies in Canada. Our competitive consumer offerings include wireline, wireless, internet and Optik TV(TM). We also deliver a compelling range of products and services for small, medium and large businesses; and have carved out a leadership position in the health, energy, finance and public sector markets with innovative industry specific solutions.
TELUS Health is an IT leader in Canada that focuses on the health sector. Our mission is to improve the way information is being used along the continuum of care to better the health of citizens in Canada and in selected countries.
Everyone belongs at TELUS. It doesn't matter who you are, what you do or how you do it, at TELUS, your unique contribution and talents will be valued and respected. Because the more diverse perspectives we have the more likely we are to crack the code on what our customers want and our communities need.
Do you share our passion?
At TELUS,*you*create future friendly®possibilities.
At TELUS, we are committed to diversity and equitable access to employment opportunities based on ability.
*Disclaimer: *In accordance with the TELUS Health Solutions Data Center Security Policy, as a condition of employment, all personnel whose job functions require they work at a Data Center and/or have access to detailed knowledge of technology related to client service delivery, are subject to a Personnel Security Screening conducted through the Government of Canada.
**Title:** *Senior Marketing Manager - Future Friendly Home (FFH) Channel Go-to-Market & Adoption (Burnaby, Vancouver)*
**Location:** *CAN-BC-Burnaby*
**Requisition ID:** *MAR04638-18*

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